A lead-generating micro-site for a luxury home

Mazzei Homes’ The Residence is a luxury home designed to appeal to home buyers with an eye for fine living. Mazzei Homes wanted a stylish and engaging micro-site, designed to entice buyers into wanting to know more – and picking up the phone to find out more.

CLIENT

LINK

SERVICES

  • Web Development
  • Web Design
  • Strategy

CHALLENGE

The Residence micro-site required more than one balancing act. First, we had to find the right content balance – enough to pique interest, but not so much buyers didn’t need to call.

Second, the design had to balance the aspirational aesthetics of leading-edge architecture with the comforting and warm aesthetics of a welcoming family home.

Third, The Residence is being delivered by multiple project partners and the micro-site needed to acknowledge them all while remaining true to its single-minded purpose: to drive inquiries.

RESPONSE

The design option Mazzei Homes selected was the most fun to design but the most challenging to execute as it required full customisation.

To manage the site’s diverse elements, geometric forms were used in the site design, providing space for the project’s key messages and its project partners. The geometric forms also reflect The Residence’s architectural approach and bring consistency to the overall design.The use of project-partner artwork – as a subtle background and in carousel-style galleries – further ties the overall design together.

To inspire curiosity and interest, drawings and floor plans were provided. And as phone inquiries were the priority, the phone number is clearly visible on the site. The online inquiry form is also placed above the fold for maximum exposure, helping increase conversion rates.

“It was a pleasure to work with the Tout team – always professional, always responsive and always on time. They provided great options for us to choose from, each one designed specifically to meet our brief. Anyone can see the site looks great, just what we needed, and it does our luxury brand real credit.”

ZEB WOODHATCH
GENERAL MANAGER – SALES & MARKETING, MAZZEI HOMES
mazzeihomes.com.au